viernes, 26 de diciembre de 2014

The Best in fashion 2014 - Luella and Katie at Marc by Marc Jacobs

This one has been one of the smartest moves I've seen in Fashion Business lately.

Luella Bartley - a very talented designer, very popular in the late 90's with her irreverent style, a Central St. Martin graduate, and Katie Hillier - an extremely brilliant jewelry designer, as well as Marc Jacobs' 12 years collaborator (http://shop.hillierlondon.com/), have joined forces to change Marc by Marc Jacobs' face on this 2014.

Katie Hillier (left) and Luella Bartley (right)
Marc Jacobs is a multi millionaire company, that has tremendously succeeded around the world, and its daughter line let's say, Marc by Marc Jacobs definitely needed something different. 

FW2014 backstage
This injection of energy came from these two talented ladies, who presented their first collection in New York, during the Fall 2014 presentations. Everyone had such high expectations, knowing the newly appointed designers' reputation, and they just delivered the best. 
A mix of hentai powerful, a bit masculine - agressive - ninja woman, with a biker vibe in an amazing setting, that left all fashion lovers speechless. Just amazing!

My favorite outfit from FW2014 (Irina Kravchenko modeling)
FW2014 Highlights
Below you'll see Fall Winter 2014's ad campaign. Katie and Luella recruited their models through Instagram... that's quite unique and pretty effective :) They caught my attention at least with this. 

MBMJ  FW2014 Ad Campaign

MBMJ FW2014 Ad Campaign
Then it came their collection for Resort 2015 (a brilliant collection) and their Spring 2015 one, which was inspired in the 90's rave underworld. 
MBMJ Resort 2015 Highlights
MBMJ SS2015
These amazing ladies have just given a new approach to MBMJ, and I just can't wait to see what comes next.

LVMH and Mr. Jacobs himself have made a great decision with this appointment. Cheers!

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